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Annapurna

Page history last edited by caloy 15 years, 11 months ago

Annapurna.doc

 

1.    Nongovernmental organizations and governmental organizations are traditionally called on to solve problems pertaining to the poor and public health crises such as Iodine Deficiency. NGO’s serve as an interface between people, especially those who are poor and needy, and the private sector/governments. In other words, they form a link between those who have and those who do not have.

I agree with this position, because I have seen NGO’s really helping and attending to the needs of the poor. This was when I had my NSTP at a health care center. In the center, NGO’s are really serious in their work and they do whatever they can to help the poor experience the kind of fulfilment they are lacking in their lives.

2.    Maybe some of the poor has that kind of view, but I think most doesn’t really care about brands such as rich customers and this also exists in our country. Because poor people live by the day, they don’t engage their selves on distinguishing products that are better, but they choose whatever they can buy just to satisfy their need for the day. They avail things, which are only sufficient for their current situation and with what they can buy with their money.

3.    K15 is stable iodine where K represents the potassium element and 15 represent 15 ppm of iodine. This stable iodine can withstand environmental conditions so when it reach the consumer, they get the most iodine needed for their body.

4.    Issues of branding something like salt according to Dhawan:

“Which products have best potential for branding? How can we develop the undeveloped food staples market? People want the assurance of a high-quality, hygienic food product, which is often difficult to differentiate in something like salt.”

5.    According to Dhawan, the Annapurna remained the same throughout, each launch has had them going back with the strongest, most relevant perspective. They have gained market share each time.

6.    70% percent of iodine can be lost during Indian cooking. This gave Pramanik the idea that his team could differentiate Annapurna on the iodised salt platform.

7.    The advertising strategy for Annapurna salt tells, “The salt team believes that all mothers are motivated by the same dreams of bright, healthy children.” This infomercial was extremely successful, winning awards from Unilever for its effectiveness in delivering a retainable message.

8.    HLL successfully executed a salt supply chain innovation in the beginning of 2001. HLL began to use rail, mitigating some of the problems with trucking and earning an edge on competitors. With this system, salt is transported on rake-sized rail carriages, vastly increasing the amount of salt that can be transported in one shipment.

9.    Project Shakti utilizes women’s self-help groups for entrepreneur development training to operate as a rural direct-to-home sales force, educating consumers on the health and hygiene benefits of HLL brands and nurturing relationships to reinforce the HLL message.

Goals for Project Shakti:

-    increase our reach to the rural market

-    increase awareness

-    change attitudes regarding usage of the various product categories

-    catalyse rural affluence and hence drive growth of the market

10.    SANGA is ordering and delivering program that can reach many sellers to attend to the consumers.

11.    Yes, its not that bad to let men be Shakti dealers, but I know why HLL turned down the request of men being Shakti dealers, because this work is assigned for women which are also called Shakti Amma (mother).

12.    I-Shakti is an information-technology based initiative aimed at providing solutions to rural information needs.

I can improve the I-Shakti by eliminating computers and let the Shakti dealers have a mobile computer for them to use it anywhere.

13.    No, because everybody is a market. No one should be depraved from having products. By providing to everybody.

14.    No, because it is needed by the people especially the poor. K15 must be provided not to compete but to provide to people to eliminate IDD and most especially deliver to the poor who have less iodine intake.

15.    I think it would be possible. The only difficulty I think is the cost of this project.

 

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